I hate the (RED) campaign and everyone associated with it (both the consumers and the companies advocating it). Josh Spear has posted a neat little news clip about it. CNN says:
No kidding? Get people to “give” more by spending more on themselves? Sigh.
I missed the part of your bitterness. Instead of complaining like the little turtle you are what do you think they should have done instead? I think it was an effective campaign of awareness but the marketing dollars I would agree were ill spent.
Instead? That’s simple, they take $100M and donate it straight to charity. Why do they have to be our middleman? We can donate, they can donate. If they want to brag about how responsible they are then the money will speak for itself… perhaps then that will encourage others to give and they can setup collection points at the POS in stores. Why do I have to buy something? Sure, I’m more aware of a crisis but the idea behind it (buying red iPods) is almost silly.
Here is (RED)s response (not the companies, themselves).
Ditto. ^^
I should tell my gf to start buying (red) products
thanks dev
My problem with the campaign comes from the fact that the producers don’t really seem to be “donating” much at all, and instead are merely charging substantially higher prices to the customers. Some of the (RED) t-shirts cost $50, when they should be hovering in the $20-$30 price range. It would be nice if a company advocating social responsibility would be willing to donate part of their profit margins to the cause they are supporting. If they want to donate x%, the solution should not be raising the price x%…some of that should come from their pockets to. The way the campaign is run now, consumers would be better off buying they non-RED clothing and donating the price differential directly to the non-profit organization of their choice.